Puerto Princesa is a city in the province of Palawan, located in the Philippines. The goal of this project is a rebranding for the city. To make it more modernized while also preserving its unique traits and values. this project contains various components and the process of its creation. I redid the city logo and website. I complimented the rebrand with merchandise and hand-drawn illustrations of protected birds of the city. Lastly, I also redesigned their website to become more organized and easier to navigate as well as being attractive to potential visitors. Colors are designed to be more vibrant to reflect the lively ecosystem as well as the beach setting of the city.
Deliverables
Brand Guide
Process Book
Logo
Merchandise
Website
Advertisement
Software
Photoshop
Illustrator
InDesign
XD
Old/original city logo
Palawan Peacock that the logo was inspired from
Initial Sketch
Color selection
Black
Original
Light
Bird Illustrations
Website Design
