The goal of this project was to create a brand for a gym and design a fitness manual under this branding. This project is a showcase of both branding and data visualization as the main focus is creating effective infographics and charts to display data. The designs is also accessible and follows the AODA standards.
For this project, I created Adarna Fitness, which is a climbing gym whose primary goal is empowering women to reach new heights. The name comes from Philippine folklore, and the Adarna is a beautiful mythical bird that has healing properties. I had designed the wordmark logo and brand style from scratch.
Software
InDesign
Illustrator
Photoshop
