I currently work as the Marketing Coordinator and lead Designer for the non-profit Good Neighbours Canada. I am in charge of deciding the brand direction as well as marketing strategy for both online and print marketing. My main duty also includes designing a lot of their online and print material for events, fundraising, and other brand awareness events.
Deliverables
Social Media Posts
Brochures and Flyers
Software
Photoshop
Illustrator
InDesign
Social Media Posts
Answer the Call
The Answer the Call was a special campaign dedicated to attracting new child sponsorships. It consists of its own brand guide that was separate from the Good Neighbours Canada brand colours. The brand style was already decided before I had taken on the project. I was in charge of creating social media posts and reviewing the content of the landing page.
The concept of the campaign was that children are 'calling' for our help. It posts the question on whether the audience is willing to answer their call for help.
Other Print Material
Hope Letter Campaign (Activity + Bookmark)
Soriel Benefit Concert Posters
